I discovered ViroChemistry's products entirely by accident... and what a fantastic accident! While Armour is my go-to daily driver, there's something about Invincible that just kicks it up a few notches when the occasion calls for it. Invincible was out of stock for the longest time, and I thought perhaps it was forced off the market for having too much pheromone content. But it's BACK - and I ordered it as soon as I saw it available!ViroChemistry understands that not every fragrance works with every person's chemistry: so they're wonderful about exchanging fragrances. And some do work better for me than others.There are complaints that this cologne doesn't spray out - rather, it comes out in a pinpoint stream. It's not my favorite way of doing things: but then, it doesn't take much of this to do the job. A dot on the wrists, a little bit on the chest, rub it all in. It's a pheromone spray, so its magic is the subliminal effect it has after your body has absorbed it and it's mixed with your own chemistry and scent. For those who want a SPRAY, the 1-ounce body spray will suit you. There's an even smaller bottle of just oil, for tiny touches on the neck, wrists... maybe even a bit in the navel and a little south of that.I highly recommend you try Invincible - and again, less is more. It doesn't take much to do the job, and it takes a couple of hours to really take effect (so don't douse yourself just before going in the club and expect it to work). Try ViroChemistry's other fragrances, too, because you may find that one is a perfect daily fragrance; another is best for formal occasions; another is better over the holidays and your significant other REALLY loves you wearing yet another one. I highly recommend this product!